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2020 was a year for social causes. Here’s how to benefit from it in 2021. Sure, 2020 was all about the global pandemic. But 2020 also brought us some other monumental shifts in consumer attitudes and behaviors. It was the year that social causes, company policies, and...
2020 was a year for escapism. Here’s how to benefit from it in 2021. In the United States, the entertainment and media industry generates more than $700 billion per year, and represents one-third of the global entertainment market. This, perhaps more so than any other...
2020 was a self-ish year. Here’s how to benefit from it in 2021. The year 2020 may most be remembered as the year that we retreated into ourselves. Faced with quarantine/stay-at-home measures, we became isolated from colleagues, friends, and the rest of the world…and...
LET’S BE HONEST: 2020 WAS A DUMPSTER FIRE. The global COVID-19 pandemic was so omni-present that we all cringe every time we hear the words “in these trying times.” Consumers have ongoing concerns about their safety and financial security. Meanwhile, civil unrest...
IDENTIFY YOUR BRAND’S INNATE NATURE. Some call it chi. Some call it sixth sense. Some call it gut feeling. Whatever your term, it’s obvious that intuition is a key factor in human relationships. Which is also to say: it’s a key factor in your brand and its...
BRING YOUR BRAND THE SWEET SMELL OF SUCCESS. Sight tends to be the first impression. Sound most directly affects mood. But our most primal sense is smell. It’s the first sense we fully develop as babies. It’s the only sense directly tied to our limbic system, which...
SAVOR YOUR BRAND’S FLAVOR. Taste is perhaps the most discerning of our senses. We can immediately detect nuances among five different modes: sweetness, sourness, saltiness, bitterness and savoriness. What’s more, we can detect mixtures of those flavors, and appreciate...
get in touch with your brand’s power. Of all the senses, marketers most often underestimate the power of touch. But numerous studies show that consumers are far more likely to buy a product after touching it. Part of this is the tactile sense of being able to interact...
LISTEN TO WHAT YOUR BRAND IS SAYING. Your brand has a distinct sound, whether you realize that or not. Sure, elements such as music and voiceover (for radio, television, podcasts, etc.) are part of your brand’s overall sound. But those are only part of the aural...