WHO AND WHY WE ARE

We value the trust of our clients. We value the commitment of our employees. We value…well, values. In fact, we have five operating values that guide how we approach our business, as well as the business of our clients. 

1. OPERATE IN A CULTURE OF PROFITABILITY

We are a business, and we operate as a business so we can contribute to the success of our clients, our employees, and our community. Operating at a profit is necessary to do that.

2. COMMUNICATE OUR TALENTS

We are in the business of communication, and part of that means we must clearly communicate who we are every bit as much as we help our clients communicate who they are.

3. PROTECT OUR CULTURE OF COLLABORATION

We have worked diligently to build an internal team of people who are not only experts in their fields, but who are also contributors to a healthy, productive work environment. We will not compromise that culture.

4. SETTLE FOR EXCELLENCE

We do not default to the “path of least resistance” in any area; we default to the “path of greatest success,” and do whatever is necessary to make it happen—without regard to obstacles.

5. CHANGE EVERYTHING

True leadership is the courage to identify opportunities for improvement. It’s a reminder that we never do anything because it’s the way “it’s always been done,” and it’s our commitment to clients at every level.

AmpliFi Leadership

Russ Wheat
Owner

Some people are big picture thinkers. Some are able to focus on details. Some invent new ideas, while others find ways to inject innovation into existing systems. And then there’s Russ, who is one of those “All of the Above” people. In a career that spans more than 25 years, Russ has innovated marketing and media for literally hundreds of clients, and created proprietary offerings at AmpliFi such as our Media GPS audit systems. Russ oversees all agency operations and serves as Account Supervisor on key accounts. More importantly, during the summer, he oversees our riverside grill.

Tony Hines
Creative Director

Tony has been a technogeek, novelist, entrepreneur and advertising agency owner/principal throughout a 20-year career, working with recognizable brands such as The North Face, Sun Valley Resort, Easton Sports, Taco Time International and others while garnering more than 100 awards and recognitions. His record in air guitar competitions is a perfect 3-0; his record in boxing matches is a perfect 0-1.